“We live here now, isn’t it glorious?” -Sir Patrick Stewart
Once we introduced the world to this new streaming service, we set out to reinforce that Paramount Mountain is where the best entertainment lives. So, in year two, we brought together even more characters, to reside permanently on the Mountain of Entertainment and explore its many sides. By pivoting from an expedition in year one to this being their home in year two, we future-proofed the concept, allowing us to continue to expand the campaign for years to come.