Damned Ponies

On July 29, 2011, Nissan launched the commercial "Damn Ponies" on National TV where several ponies symbolized the engine of a crowded competing vehicle. Gold at the El Ojo, Yahoo! Big Idea Chair 2011, and the was 9th most shared video in the world in 2011. With that campaign, Nissan sold 81% more than in the same period of 2010.